Published 4 months ago • loading... • Updated 4 months ago
HBO Max UK Gets Confirmed March Launch Date — and It'll Be Cheaper than Netflix
HBO Max offers multi-tier subscriptions and integrates TNT Sports with over 110 territories served globally, completing Warner Bros. Discovery's European rollout strategy.
Warner Bros. Discovery will launch HBO Max on March 26 in the U.K. and Ireland, offered via app, hbomax.com, Sky, and Amazon on all major devices.
Ending a long-running HBO exclusivity with Sky, Warner Bros. Discovery completes HBO Max's rollout across Europe after teasing a late March launch last year.
The HBO Max app will reach viewers via four subscription options: 4.99, 5.99, 9.99, and 14.99 pounds, across devices like Roku, Fire TV, and iOS.
Some analysts called Sky 'potentially one of the biggest losers', while Warner Bros. Discovery argues HBO Max enters the U.K. market with several pricing tiers and a content strategy.
Despite a slower rollout than some rivals, WBD says its streaming services target over 110 territories, with pre-registration opening March 12 and upcoming originals as co-exclusives with Sky.