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HBO Max UK Gets Confirmed March Launch Date — and It'll Be Cheaper than Netflix

HBO Max offers multi-tier subscriptions and integrates TNT Sports with over 110 territories served globally, completing Warner Bros. Discovery's European rollout strategy.

  • Warner Bros. Discovery will launch HBO Max on March 26 in the U.K. and Ireland, offered via app, hbomax.com, Sky, and Amazon on all major devices.
  • Ending a long-running HBO exclusivity with Sky, Warner Bros. Discovery completes HBO Max's rollout across Europe after teasing a late March launch last year.
  • The HBO Max app will reach viewers via four subscription options: 4.99, 5.99, 9.99, and 14.99 pounds, across devices like Roku, Fire TV, and iOS.
  • Some analysts called Sky `potentially one of the biggest losers`, while Warner Bros. Discovery argues HBO Max enters the U.K. market with several pricing tiers and a content strategy.
  • Despite a slower rollout than some rivals, WBD says its streaming services target over 110 territories, with pre-registration opening March 12 and upcoming originals as co-exclusives with Sky.
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Variety broke the news in Los Angeles, United States on Monday, February 9, 2026.
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