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Alaska Air Group Announces Leadership Transition at Hawaiian Airlines and Executive Promotion at Alaska Airlines
Diana Birkett Rakow will lead Hawaiian Airlines as it integrates operations with Alaska Air Group, supporting over 6,600 employees and advancing sustainability efforts.
- On Oct. 29, Diana Birkett Rakow will become Hawaiian Airlines' first woman CEO, based in Honolulu and overseeing over 6,600 employees.
- After years of weakened performance and COVID-19 shock, Alaska Air Group completed a $1.9 billion acquisition of Hawaiian Holdings, preventing an ugly collapse and prompting leadership changes.
- With a single operating certificate imminent, Alaska and Hawaiian recently launched the Atmos Rewards loyalty programme, and Birkett Rakow will report to Ben Minicucci, CEO of Alaska Air Group, remaining on the Executive Committee.
- Employees say they are in limbo and fear Hawaiian Airlines' unique island identity will be flattened during integration under Alaska Air Group.
- Alaska's long‑haul plans using Boeing 787s aim to expand international reach, with Europe service and Hawaiian's oneworld alliance spring 2026 membership set to enhance global presence.
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Alaska Air Group Announces Leadership Transition at Hawaiian Airlines and Executive Promotion at Alaska Airlines
/PRNewswire/ -- Alaska Air Group today announced that Diana Birkett Rakow, senior vice president of public affairs and sustainability at Alaska Airlines, will...
·United States
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Coverage Details
Total News Sources26
Leaning Left1Leaning Right0Center12Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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