Have the Network Walls Fallen—or Are They Just Wallpapered? - LionhearTV

Have the Network Walls Fallen—or Are They Just Wallpapered? - LionhearTV

For decades, Philippine television was fueled by the drama behind the dramas: an all-out branding war between ABS-CBN’s Kapamilya and GMA’s Kapuso camps. Rivalry wasn’t just ratings deep—it shaped production choices, talent transfers, even fan behavior. It was the ecosystem, the atmosphere. The shutdown of ABS-CBN’s free-to-air broadcast in 2020 was widely seen as the tipping point. Suddenly, the media giant had no signal, but a stronger digital…