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Hanshow Collaborates with Microsoft to Explore Store Digital Twin for the Future of Retail at NRF 2026

On Jan. 11, 2026, Hanshow, a global leader in electronic shelf labels and digital store solutions, announced a strategic collaboration with Microsoft at NRF 2026 to explore a Store Digital Twin framework.
Retailers face growing complexity in physical stores, confronting challenges in real-time visibility, operational efficiency, and sales acceleration that require linking physical store intelligence with cloud-based digital capabilities.
Hanshow will supply store-level sensing including Nebular Ultra ESL and the N5 AI Camera, while Microsoft delivers cloud-based digital twin technologies powered by Microsoft Azure.
The collaboration aims to support more data-driven store operations, helping retailers build transparent, resilient retail operating models with improved efficiency and cost optimization, while fostering ecosystem-friendly adoption among retailers, brands and technology partners.
At NRF 2026, the partners invited industry collaboration by presenting the initiative to retailers, solution providers and ecosystem partners to engage in dialogue and co-innovation, combining Microsoft's cloud and digital twin capabilities with Hanshow's store digitalization expertise to explore new retail scenarios.

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Hanshow Collaborates with Microsoft to Explore Store Digital Twin for the Future of Retail at NRF 2026

NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Hanshow, a global leader in electronic shelf labels (ESL) and digital store solutions, today announced a strategic collaboration with Microsoft at NRF 2026, focused on exploring

2 days ago·New York, United States

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