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Hanatour Launches ‘Chapter 2’… Cho Jwa-Jin’s Three Pillars Are Premium, Inbound, and AI

Summary by 조선일보
Cho Jwa-jin, the newly appointed CEO of Hanatour, unveiled "Hanatour Chapter 2" as his first mid-to-long-term strategy since taking office. The core of the plan is to redefine Hanatour not as a company that sells travel products, but as an "experience-centric platform" that connects people and experiences. CEO Cho announced this mid-to-long-term strategy during a strategic presentation held for employees at the company's headquarters in Jongno-g…

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Hanatour Launches ‘Chapter 2’… Cho Jwa-Jin’s Three Pillars Are Premium, Inbound, and AI

Cho Jwa-jin, the newly appointed CEO of Hanatour, unveiled "Hanatour Chapter 2" as his first mid-to-long-term strategy since taking office. The core of the plan is to redefine Hanatour not as a company that sells travel products, but as an "experience-centric platform" that connects people and experiences. CEO Cho announced this mid-to-long-term strategy during a strategic presentation held for employees at the company's headquarters in Jongno-g…

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조선일보 broke the news on Wednesday, August 19, 2026.
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