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Hallmark Holiday Movie Fans Are Flocking to Connecticut’s Quaint Filming Locations

Connecticut promotes tours of 22 holiday movie locations, attracting fans who boost local businesses and tourism as part of a 2023 state rebranding.

  • Last year, Connecticut launched the Christmas Movie Trail map, and fans are making pilgrimages, including a recent weeklong Hallmark Movie Christmas Tour of 53 people organized by Mayfield Tours.
  • Roughly 100 new holiday films release annually, with the holiday-movie industry generating hundreds of millions, while Connecticut rebranding launched in 2023 promotes communities to visit, work and live.
  • On the bus, fans watched matching movies as they rode coach-bus holiday tours that include hotel stays, meals, a Rockettes/New York City stop, and visits to Heirloom Market at Comstock Ferre, where local country stores report increased merchandise sales, Julia Koulouris credited the movie trail.
  • Local shop owners report increased visibility and sales, with Julia Koulouris crediting the movie trail for new customers, while Connecticut residents say the trail inspired attendance at town events.
  • Because Connecticut hosts at least 22 holiday films, the holiday-movie genre has diversified and the holiday-movie industry releases roughly 100 new films annually, fueling ongoing fan demand.
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Hallmark holiday movie fans are flocking to Connecticut's quaint filming locations

Connecticut is working to become a destination for holiday movie fans, promoting its charming towns featured in films by Hallmark and Lifetime.

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Breitbart broke the news in United States on Sunday, December 14, 2025.
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