US EditionHailey Bieber Declares Lemon Yellow the Color of the Summer
MALLORCA, SPAIN, JUL 9 – Hailey Bieber promoted her Rhode skincare brand at a Mallorca event in a vibrant Pucci bikini top, highlighting summer colors linked to her new lip peptide launch.
- Hailey Bieber highlighted lemon yellow as the season’s standout shade while celebrating the launch of her Rhode brand’s new lemontini lip peptide during an event in Mallorca on July 9.
- This announcement followed a year of butter yellow's popularity, which Bieber called "played out" on her Instagram story to clarify the new shade's distinction.
- Bieber shared photos from a seaside vacation featuring a custom Pucci four-piece resortwear look in lemon yellow, highlighting the summer’s lemon drop martini, or 'lemontini,' theme tied to her beauty launch.
- She explained, "summer club lemontini girli," while Rhode introduced the limited-edition Lip Peptide Tint in the lemontini flavor last week to complement the color trend.
- This promotion suggests Bieber is steering Rhode’s fresh aesthetic and pushing lemon yellow as a summer staple, signaling a shift from the previous butter yellow trend.
15 Articles
15 Articles
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Hailey Bieber Flaunts Bold 'Lemontini' Looks Featuring Sexy Pucci Bikini and a Nod to Husband Justin
The Rhode founder cozied up in a yellow robe from SKYLRK, her husband's brand in the making, after soaking up the sun in a designer bikiniHailey Bieber/Instagram Hailey Bieber rocks lemon yellow looks by Pucci and husband's clothing brand SKYLRKNEED TO KNOWHailey Bieber is spending time in Mallorca, where she hosted an event celebrating her beauty brand Rhode's new lip peptideIn new Instagram photos, the model gave fans a glimpse into her vacati…
Hailey Bieber Declares Lemon Yellow the Color of the Summer
@haileybieberHow many trends can Hailey Bieber fit into one look? Three apparently. The model-turned-beauty mogul impressively embraced multiple summer staples in just one snap on Wednesday from her vacation/Rhode brand trip in Spain, and you may want to take some notes.“Summer club lemontini girli,” Bieber captioned the Instagram post, which features her in a patterned Pucci set, holding a basket of lemons and sipping on what we can assume is a…
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