Häagen-Dazs to Exit Brazilian Market After Almost 30 Years
13 Articles
13 Articles
General Mills Brasil, owner of the brand, states that the decision is part of the company's portfolio reformulation plan.
Häagen-Dazs leaves Brazil five months after selling operations in the country at 3hearts
The announcement that the H agen-Dazs ice creams stop being sold in Brazil, made on Monday (24), motivated a wave of nostalgia on social networks. Read more (08/25/2026)
The trajectory of one of the most traditional brands of the premium ice cream dessert segment came to an end in the national territory. General Mills, a conglomerate responsible for the management of Häagen-Dazs, officially withdrew its ice cream from the shelves and freezers of Brazil. The drastic decision concludes an uninterrupted cycle of 29 years of commercial activity [...]
Häagen-Dazs will no longer be marketed in Brazil after almost three decades of presence in the national market. General Mills, owner of the brand, informed that it decided to close the distribution of ice cream in the country as part of a reformulation plan of its portfolio, announced in March 2026. The brand arrived in Brazil in 1997 and opened its first store in São Paulo the following year. The physical units remained in operation until 2018.…
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