Häagen-Dazs Exit From Brazil: the 4 Reasons for the Goodbye of the Ice Cream Brand

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Correio Braziliense

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Correio Braziliense

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Ice cream brand Häagen-Dazs stops being distributed in Brazil after almost 30 years After almost 30 years of operation in Brazil, Häagen-Dazs will leave the country. The American multinational General Mills, owner of the premium ice cream brand, decided to abandon its sales in the national territory. The outcome had been announced by stagnant numbers: between 2021 and 2025 the brand remained fifth in the market, with 2% participation in the sect…

Revista Oeste

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Former federal deputy Eduardo Bolsonaro ironized the exit of Häagen-Dazs from Brazil on social networks. General Mills, owner of the brand, closed the distribution of ice creams in the country. Eduardo shared in X a report about the decision and wrote: "It's Bolsonaro's fault!", in reference to his father, former president Jair Bolsonaro. https://twitter.com/BolsonaroSP/status/2092403708143296521?s=20 The brand had already been cited by Eduardo …

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Former federal deputy Eduardo Bolsonaro (PL-SP) used the letter X to mock Häagen-Dazs' departure from Brazil after almost 30 years of operation in the country, making a reference to his father, former president Jair Bolsonaro (PL). In the post, he shared a news report about the closure of the ice cream brand's operations and wrote: "It's Bolsonaro's fault!". Häagen-Dazs arrived in Brazil in 1997. General Mills, the brand's owner, stated that the…