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H&M Sees Brazil as a Key Engine to Boost Its Global Growth, Says Its CEO
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Less than a year after the opening of the first H&M store in Brazil, in São Paulo, the country has already consolidated itself as an important global driver for the Swedish fashion retailer. According to the global CEO, Daniel Ervér, part of the company’s strategy to regain investor confidence and re-growth with resilience passes through Latin America and the opening of new stores, such as the first in Rio de Janeiro, which opened on Saturday, A…
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