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H&M Retailer Changes Strategy in Romania
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H&M expands its business in Romania through Sellpy, the online second-hand clothing platform that already has a warehouse in Arad. Launch comes at a time when the world second-hand fashion market accelerates, and sales are estimated to reach $289 billion in 2026.
The H&M Retailer changes strategy in Romania The Swedish Retailer H&M strengthens its presence in the second-hand clothing market, a segment that gains more and more ground among consumers. Through this strategy, the group adapts to changes in purchasing behaviour, under conditions where more and more people are looking for more accessible alternatives to complete their wardrobe, writes [...]
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