H&M reports a slow start to spring sales

It was another lackluster quarter for H&M, which is battling an inventory and an identity problem

The fast-fashion giant has a growing stockpile of unsold clothes....

H&M reports slow start to spring sales

By Helen Reid LONDON (Reuters) -Swedish fast-fashion retailer H&M said on Thursday its sales were up just 1% in March after a weaker than expected first quarter, in a sign of a slow start to its spring and summer season. H&M has ramped up marketing spend in a bid to boost its brand but the returns on that investment have been slow to appear, with anaemic sales growth and lower profitability. The company reported sales of 55.3 billion Swedish cro…

H&M reports a slow start to spring sales

Swedish fast-fashion retailer H&M said today that its sales were up just 1% in March after a weaker than expected first quarter, in a sign of a slow start to its spring and summer season.

H&M posts weaker-than-expected first-quarter sales in slow start to the year

H&M on Thursday posted weaker than expected first-quarter sales in a slow start to the year for the world's second-largest clothing retailer.

H&M Misses Profit Expectations as Shoppers Tighten Purse Strings

Hennes & Mauritz AB posted weaker-than-expected profit in its first quarter, hit by the strengthening of the Swedish krona and an increased discounting of its clothes. Shares tumbled.

Clothing giant H&M completely misses market expectations with its interim report. Lower than expected profit and a growing inventory are some of the challenges right now.