H&M breaks the dream of its loyal clients by removing a symbolic reduction

In the ready-to-wear sector, competition is fierce. Signboards must therefore redouble their efforts to stand out from others, by adopting well-rounded strategies. Among them: loyalty programs. These have become essential marketing tools, to strengthen customer relations and offer discounts. Indeed, by offering exclusive advantages, even gifts, the signs encourage you to come back later and therefore to make other purchases. In practice, they us…