US EditionPublished • loading... • Updated
Guy Fieri reveals startling 'new look' is for Super Bowl commercial
- On Monday, January 26, Bosch used celebrity chef Guy Fieri's toned-down photo and video as a teaser for its Super Bowl commercial airing February 8, 2026.
- After about six months, Bosch and Droga5 developed the Just A Guy concept, with Fieri spending 25 days on wardrobe, hairstyle, and voice, and he said, `My commitment to doing this was, 'Okay, we're playing big ball. And I'll play,'` to Entertainment Weekly.
- On set, Bosch and Fieri's team say the video used high-end post-production visual effects rather than AI, with wig application taking two hours and filming spanning 24 to 36 hours.
- Fans reacted online with disbelief as Fieri said his mother and wife initially failed to recognize him and he plans to `turn my phone off for about three weeks` due to the reaction.
- The company is positioning the stunt in its second consecutive Super Bowl effort, using the $8,000,000 30-second ad cost to boost U.S. awareness through the `Like a Bosch` platform.
Insights by Ground AI
Podcasts & Opinions
23 Articles
23 Articles
Guy Fieri Finally Breaks Silence On 58th Birthday Glow‑Up And Ditching His Spiky Blonde Hair
Guy Fieri celebrated his 58th birthday with not just cake and candles, but also a completely new face. “This isn’t Guy,” the internet collectively said as their brains refused to accept the Food Network star’s new avatar. Even his wife, Lori, and 29-year-old son, Hunter Fieri, had strong feelings about the look. The TV personality later explained why he decided to “go big” with his dramatic transformation. Guy Fieri celebrated his 58th birthday …
·Boston, United States
Read Full Article
Coverage Details
Total News Sources23
Leaning Left4Leaning Right3Center10Last UpdatedBias Distribution59% Center
Bias Distribution
- 59% of the sources are Center
59% Center
L 23%
C 59%
R 18%
Factuality
To view factuality data please Upgrade to Premium
