Gupshup Conversation Cloud and WhatsApp drove 270% ROI for Customers, According to Total Economic Impact Findings

Gupshup Conversation Cloud and WhatsApp drove 270% ROI for Customers, According to Total Economic Impact Findings

Interviewed customers saw a 50% increase in customer engagement, generating $1.4 million in profit, according to the TEI findingsThe Conversational AI platform launched an ROI calculator for businesses alongside the launch of the research study

People Matters - Interstitial Site — People Matters

Conversational AI company Gupshup has reduced its workforce by a net 300 employees over the past 18 months, the company confirmed, as part of a broader effort to integrate its acquisitions, optimise operations, and focus on sustainable growth. The company clarified that these changes are not the result of any single downsizing exercise, but rather a result of ongoing consolidation efforts following its rapid expansion since 2021. During this per…