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Guinness Brewer Diageo Keeps Full Year Outlook

North American sales fell less than expected as Guinness and Johnnie Walker grew, while Diageo said it will keep its full-year outlook unchanged.

  • On Thursday, November 5, 2026, Diageo posted a 0.6% rise in quarterly organic net sales, excluding East African Breweries, surpassing analyst forecasts for a 0.4% decline.
  • North America remains the company's largest market and significant challenge, with organic sales falling 3.6%, though less severe than the 6.7% contraction analysts expected.
  • Lewis, nicknamed "Drastic Dave," continues his restructuring strategy to cut $1 billion in costs over three years, focusing on fast-growing categories like Guinness and canned cocktails.
  • Growth in Latin America and the Caribbean and Asia Pacific provided momentum; the company reiterated full-year guidance of "broadly flat" organic growth despite geopolitical uncertainty.
  • Reported net sales reached $4.9 billion, up 1.2%, positioning Diageo to balance improving revenue against $20.5 billion in debt and ongoing restructuring costs ahead.
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Diageo recorded a performance in the first quarter of its fiscal year considered by analysts to be less worse than expected in the challenging U.S. market, succeeding in overcoming the consensus of revenues with the support of organic expansion on other continents. Exclusive material for subscribers. To have full access, access the link of the subject and register.

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harpers.co.uk broke the news on Thursday, November 5, 2026.
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