Gucci’s Cruise Collection Teases New Chapter for the House

At a Moment of Change, Gucci Reminds Us of Its Core Values

The cruise show was an exercise in the kind of Italian opulence that the brand does so well

Gucci’s Cruise Collection Teases New Chapter for the House

The show was staged at the 15th-century Palazzo Settimanni in Florence. Read our full review.

For his Cruise 2026 parade, Gucci did not go far. Actually, he took a moment to stay home and make an introspection . This collection of the Italian brand was designed by the internal design team, before the expected debut of Demna in September. The city of Florence, which saw Gucci born in 1921 , was the chosen destination to reconnect with its origins and be able to build the future on the past. For this special occasion, a hiatus that allows …

Gucci's Cruise 2026 show just gave us a winter moodboard

Did you see the jackets? Gucci just gave us a winter moodboard And we’d like one in every fabric, please.By Ruby Stephens COURTESY DIOR LETS NOT LIE — some shows you scroll past. But Gucci’s Cruise 2026 collection? You stop. You zoom. You start planning your entire winter wardrobe around a single fur-collared jacket. Presented inside Florence‘s 15th-century Palazzo Settimanni — the beating heart of the Gucci archive — the collection was…

Gucci showed his new collection in Florence, the birthplace of founder Guccio Gucci – we show the most beautiful pictures and where to buy the new It-Bag.

The Gucci cruise parade 2026 was a return to the Florentine sources of the house re-affirming the codes that make its timeless.