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Gucci Revisits House Codes In Generation Gucci Shot By Demna
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Gucci Revisits House Codes In Generation Gucci Shot By Demna
Courtesy of Gucci Gucci presents Generation Gucci through a campaign photographed by Demna, who defines its visual direction. The project introduces a party wardrobe shaped through a tighter, more controlled approach. Smokey eye makeup anchors the imagery, acting as a defining element across each look. The styling moves away from heavy layering, focusing on direct silhouettes and reduced ornamentation. Underwear-inspired garments appear througho…
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