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Gucci Partners with Google on Luxury Smart Glasses, Reportedly Launching Next Year
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Gucci Partners with Google on Luxury Smart Glasses, Reportedly Launching Next Year
French luxury group Kering announced it’s working with Google to bring Gucci-branded smart glasses to market sometime next year, potentially becoming the segment’s first luxury brand. Kering, which also owns a host of brands including Yves Saint Laurent, Balenciaga, and Bottega Veneta, has been working to revive Gucci following a sharp decline in revenue—roughly 19–22% in 2025 alone—which also prompted the company to fire Gucci creative director…
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