US EditionLee Know Joins Fashion House in Latest Global Campaign
GLOBAL, JUN 30 – Lee Know will lead Gucci campaigns and events, reflecting the brand’s focus on cultural leaders; Stray Kids' influence in fashion continues to grow, Gucci said.
- On June 30, 2025, Gucci formally introduced Lee Know, a vocalist and dancer from the South Korean boy band Stray Kids, as its latest worldwide brand ambassador.
- This appointment follows Lee Know's growing collaboration with Gucci since 2023 and his appearances at key events like the 2025 Cruise show in London.
- Lee Know has frequently worn Gucci at official events and editorials, embodying the brand's blend of heritage and modern creativity with his multifaceted artistry.
- Lee Know expressed that Gucci uniquely combines its rich history with modern innovation, and described being chosen for this role as a significant privilege.
- This partnership signals a deeper involvement for Lee Know in Gucci’s campaigns and initiatives, reflecting Gucci's commitment to cultural leaders like him and expanding its global influence.
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GUCCI Appoints Stray Kids Member Lee Know As Their New Global Ambassador - Hype Malaysia
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