Growing readership is digital publishers' top priority for 2025

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Growing readership is digital publishers' top priority for 2025

Getting more readers is the top priority for UK digital publishers in 2025 with subscriptions seen as the biggest revenue opportunity. Some 85% of news leaders in senior positions at digital publishers told an Association of Online Publishers (AOP) survey that “growing our readership” was an important organisational priority currently. In second place was developing new revenue streams through product innovation (80%) and in third place was incr…