Growing number of affluent consumers are shopping at discount stores. Here's why.

Growing number of affluent consumers shop at discount stores. Here’s why.

By Mary Cunningham Mary Cunningham Reporter, MoneyWatch Mary Cunningham is a reporter for CBS MoneyWatch. Before joining the business and finance vertical, she worked at “60 Minutes,” CBSNews.com and CBS News 24/7 as part of the CBS News Associate Program. Read Full Bio Updated on: September 16, 2025 / 5:19 PM EDT / CBS News Not only low-income shoppers are hunting for deals these days. Better off consumers are also flocking to discount stores…

Growing number of affluent consumers are shopping at discount stores. Here's why.

Discount retailers like Walmart and Dollar Tree are seeing an influx of more upscale consumers, market research data shows.