US EditionGroupM introduces 'Back To News' initiative to drive investment in responsible journalism
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GroupM Introduces Back to News Initiative to Drive Investment in Responsible Journalism
GroupM has introduced its Back to News (BTN) Initiative, an industry-first program to support the re-investment of media budgets in credible news publishers who are advancing the practice of responsible journalism around the world. Created in a global partnership with Internews, the world’s largest media support nonprofit, BTN will provide GroupM clients with access to high-quality ad environments on vetted local, national, and international news
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