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Greycroft's Brian Bustamante-Nicholson On His Mass Market Focus, The Agentic Web And Brand Durability

Greycroft, the 19-year-old early-stage venture capital firm crossing consumer and technology, has been bolstering its consumer bench. After Katherine Power, who’s had founding roles in Versed, Merit, Avaline and Who What Wear, became a partner in 2023, Brian Bustamante-Nicholson, former managing director at Sonoma Brands, where he led investments in Power’s brands ... The post Greycroft’s Brian Bustamante-Nicholson On His Mass Market Focus, The …
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Beauty Independent broke the news in on Tuesday, July 8, 2025.
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