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Gretchen Wilson goes down 'The Road' with Blake Shelton + Keith Urban

  • Gretchen Wilson, a Grammy-winning country artist, serves as the tour manager for the music competition series The Road premiering in fall 2025 on CBS and Paramount+.
  • Wilson stepped into this role to apply her years of touring experience and to support emerging musicians traveling across America as opening acts for headliner Keith Urban.
  • The Road follows the contestants through a grueling schedule while providing viewers backstage access to the realities of life on the road and the music industry.
  • Wilson expressed that mentoring these up-and-coming musicians by refining their skills to engage audiences nationwide and supporting them through the demanding and authentic challenges of touring has been one of the most rewarding experiences of his career.
  • The series, produced by multiple studios with Shelton and Urban as executive producers, aims to discover new talent and showcase the demanding path of touring musicians.
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The Hollywood Reporter broke the news in Los Angeles, United States on Monday, April 28, 2025.
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