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Greggs Customers Say 'I've Stopped Buying Them' After New Sausage Roll Price Rise
Greggs raised sausage roll prices by 5p due to higher costs and falling demand linked to appetite-suppressing weight-loss medications, amid a 6.8% yearly sales increase.
- Recently, Greggs increased its sausage-roll price from £1.30 to £1.35, the second rise in six months, citing declining sales linked to weight-loss jabs, Roisin Currie said.
- Rising input costs have pushed pasty shops to face higher bills for pork, butter, flour, energy, water, rent, and staff wages linked to Minimum Wage rises.
- Metro's checks found wide variation in sausage-roll prices, including 1.55 outside Liverpool Street and 1.70 at Treats in Baker Street; Reddit users reacted with outrage and some stopped buying.
- Company figures show total sales jumped by 7.4% over the three months to December 27, reaching £2.15 billion, and Roisin Currie said pricing remains under review.
- Alongside sausage-roll changes, Greggs says it will expand higher-protein and fibre options and has nudged the regular latte from £2.15 to £2.25, using bestsellers to soak up costs.
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Leaning Left2Leaning Right0Center25Last UpdatedBias Distribution93% Center
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C 93%
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