US EditionGreen, real, and resilient: Communicating climate value in complex times
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Green, real, and resilient: Communicating climate value in complex times
In the U.S., recent governmental shifts away from investment and support have thrown climate and sustainability tech companies into a moment of great uncertainty. In light of these radical shifts, is it now necessary to amend or change messaging to downplay environmental benefits? Should businesses and non-profits avoid terms that might seem “too green” for “Greenhushing” initially arose as a reaction to legitimate concerns about the insufficient
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