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Green Marketing Shifts Consumer Choices in Indonesia’s Beverage Sector
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Green Marketing Shifts Consumer Choices in Indonesia’s Beverage Sector
A recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics, led by Dandi Kautsar from the Bogor Agricultural Institute, sheds light on the growing influence of environmental consciousness on consumer purchasing decisions, particularly in the context of plastic waste and green marketing. The research focuses on the purchasing decisions of AQUA Life products… Source
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