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Great Wall Motor to build Ora 5 compact SUV in Bulgaria

The plant will have capacity for 50,000 vehicles a year as GWM seeks a regional comeback and aims to cut exposure to EU trade barriers.

Summary by WTVB
MILAN, Oct 27 (Reuters) - China's Great Wall Motor will build its Ora 5 compact SUV in Bulgaria from early 2027 under a manufacturing agreement with a local partner, establishing its first manufacturing base ​in Europe as it seeks a comeback in the reg...

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On 27 October 2026, Great Wall Motor confirmed the assembly of the Ora 5 SUV in Bahovitsa, near Lovech, Bulgaria. A factory called to symbolize the industrial return of the Chinese brand to Europe, on a background of reinforced customs duties.

The Chinese manufacturer Great Wall Motor (GWM) has just announced the assembly of its Ora 5 SUV in Bulgaria from the first quarter of 2027. It is a new rebound for the Great Wall Motor brand, which had brutally slowed down its European ambitions before changing its mind again in mid-2026.

The carmaker has set a goal of producing 300,000 vehicles in Europe by 2029.

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WTVB broke the news on Tuesday, October 27, 2026.
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