US EditionGreat Moments in Rebranding: the 1984-85 Chevy Citation II - Mac's Motor City Garage.com
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Great Moments in Rebranding: the 1984-85 Chevy Citation II - Mac's Motor City Garage.com
When the Chevrolet Citation developed a poor reputation with consumers, one of the solutions was to rename it the Citation II. Introduced in April of 1979 on an all-new General Motors X-Body platform, the 1980 Citation was Chevrolet’s first transverse-engine, front-wheel drive vehicle. The good news was Chevy sold more than 810,000 Citations in ’80. Indeed, it was the best-selling car in America that year. The bad news was many buyers were les…
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