Govt Tightens E-Commerce Rules to Curb Deceptive Pricing, Search Practices

E-commerce platforms should settle complaints in a month, say new govt. rules

While announcing discounts, e-sellers should display the old price of goods also, as per the amended rules to be operational from January 1, 2027

Govt tightens e-commerce rules on discounts, search, sponsored listings

The amendments seek to address emerging consumer concerns in the digital marketplace while taking into account the need for ease of doing business and a balanced approach that protects consumer interests without imposing unnecessary regulatory burdens on e-commerce entities, the government said.

No More Fake Discounts? Centre Tightens E-Commerce Rules for Online Shopping | 📰 LatestLY

The Union Ministry of Consumer Affairs, Food & Public Distribution has amended the Consumer Protection (E-Commerce) Rules to curb deceptive online sales tactics, unverified discounts, and search manipulation across digital marketplaces in India. 📰 No More Fake Discounts? Centre Tightens E-Commerce Rules for Online Shopping.

Govt tightens e-commerce rules to ensure price transparency, grievance redressal

Government tightens e-commerce rules for price transparency and grievance redressal, effective January 1, enhancing consumer protection.

Govt tightens e-commerce rules to curb deceptive pricing, search practices

The changes, incorporated in an amendment to the Consumer Protection (E-Commerce) Rules, were announced by the consumer affairs department on Thursday

Centre Amends E-Commerce Rules To Check Dark Patterns, Sponsored Listings

The Consumer Protection (E-Commerce) (Amendment) Rules, 2026, will come into force from January 1, 2027, it said in a statement.