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GoPro Announces Layoffs Amid ‘Restructuring Plan’

The restructuring will cost $11.5 million to $15 million as GoPro shifts resources toward its GP3-powered camera lineup.

  • On Tuesday, April 7, 2026, San Mateo-based GoPro announced a restructuring plan cutting 145 jobs, representing approximately 23% of its 631-person workforce, to reduce operating costs and drive stronger operating leverage.
  • Increasing competition from DJI and Insta360, alongside pressure from smartphone cameras, has challenged GoPro in recent years; the company posted a $9 million loss in the fourth quarter of 2025.
  • GoPro estimates the restructuring will cost between $11.5 million and $15 million, covering severance payments and healthcare benefits, with layoffs commencing in the second quarter of 2026.
  • Despite the layoffs, CEO Nicholas Woodman says the company's upcoming GP3-powered cameras will spearhead a "new era of performance and innovation" when they debut at the NAB Show this April.
  • The GP3 platform, a 5-nanometer system on a chip, powers action cameras, 360 cameras, and vlogging tools, delivering improved AI-driven image quality and enhanced low-light performance compared to the GP2 predecessor.
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Latestly broke the news in on Wednesday, April 8, 2026.
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