US EditionGoogle’s work in schools aims to create a ‘pipeline of future users,’ internal documents say
Internal Google files reveal a strategy to cultivate lifelong users through K–12 schools, with 80% of Chromebooks sold to schools, amid a lawsuit on addictive social media marketing to children.
- On Tuesday, plaintiffs filed heavily redacted internal Google records in the U.S. District Court for the Northern District of California showing Google viewed schools as a way to turn children into lifelong customers.
- Schools now account for 80% of Chromebook purchases, and Google said in 2021 that over 170 million students and teachers worldwide use its education products.
- Internal slides conceded YouTube can be distracting and hard to use for learning, noting the public sees it as problematic due to unsafe content and Kathryn Kurtz said YouTube has not measured improved student outcomes.
- Families, school districts and state attorneys general are suing Google, Meta, ByteDance and Snap, with Snap settling this week while others invoke Section 230 as six districts proceed to trial last year.
- Google's spokesperson Jack Malon said the documents mischaracterize the company's work, while education experts and parent advocates urged guardrails to ensure technology benefits students.
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A process against the technological giant has sold internal documents where it also admits that YouTube is a little safe and a source of entertainment for students.
NBC Dallas-Fort Worth
NBC BostonGoogle's work in schools aims to create a 'pipeline of future users,' internal documents say
Newly filed internal documents show how Google viewed its work with schools as a way of turning children into lifelong customers — while the company simultaneously acknowledged research suggesting that YouTube, one of Google’s main platforms, can be unsafe and distracting. In a 2018 presentation, one slide noted that the public sees YouTube as problematic for students because there is “No way to block unsafe content, comments, ads,” a challenge …
Chromebooks train schoolkids to be loyal customers, internal Google document suggests
Internal documents revealed as part of a child safety lawsuit hint at Google's plan to "onboard kids" into its ecosystem by investing in schools. In this November 2020 presentation, Google writes that getting kids into its ecosystem "leads to brand trust and loyalty over their lifetime," as reported earlier by NBC News. The heavily-redacted documents, which surfaced earlier this week, are linked to a massive lawsuit filed by several school distr…
Google’s work in schools aims to create a ‘pipeline of future users,’ internal documents say
Newly filed internal documents show how Google viewed its work with schools as a way of turning children into lifelong customers — while the company simultaneously acknowledged research suggesting that YouTube, one of Google’s main platforms, can be unsafe and distracting.
Google is known to be the company that dominates the whole Internet, since from its search engine to ads advertising is its own. It leads smoothly in that sector, but it also has a great presence in others, as we remember that it is the one behind Android, some Google Pixel that are increasingly relevant in the US and some Chromebooks, which, while not of the most popular, have a goal for the company. A Google internal document has been leaked s…
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