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Google’s unleashes ‘A.I. Mode’ in the next phase of its journey to change search

  • On May 20, 2025, Google launched an AI mode in the U.S. That makes search interactions resemble conversations with a knowledgeable expert.
  • This launch follows a year-long transformation starting with AI overviews, driven by AI's rise and competitive pressure from alternatives like ChatGPT.
  • Google is testing additional AI features such as ticket purchasing, live video search, a deep search option, and an opt-in Gmail integration to personalize results.
  • Google CEO Sundar Pichai said, "We are in a new phase of the AI platform shift," while Google’s AI mode stated it will likely make Google more powerful online.
  • The AI mode rollout reflects Google's confidence despite a nearly 30% drop in clickthrough rates and growing AI competition, and it may reduce web traffic but enhance user experience.
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Ads pressured to evolve as AI changes Google search

As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its profit-pumping advertising engine.

·Calhoun, United States
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Barron's broke the news in New York, United States on Tuesday, May 20, 2025.
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