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Google AI Mode Is Undermining Original Journalism

  • On May 20, 2025, Google launched AI Mode in the US as a new chatbot-style feature integrating generative AI into its search engine.
  • Google introduced AI Mode to advance AI integration following prior AI Overviews, responding to pressure after ChatGPT's arrival prompted a 'code red' declaration two years ago.
  • AI Mode summarizes web content, reducing traditional link referrals and altering user search behavior by encouraging follow-up questions within the AI, limiting clicks to external sites.
  • Google CEO Sundar Pichai called this update 'a total reimagining of search,' while publishers report traffic declines of 1-4% and fear revenue loss as AI-generated answers bypass their sites.
  • The rollout signals growing vertical integration by Google in AI, raising concerns about the future of original journalism and the dependence of publishers on search-driven traffic.
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The Week broke the news in Washington, United States on Tuesday, May 27, 2025.
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