AI Overviews Reach 13% of US Searches, Cause 102% Growth and Shift Traffic Patterns

AI Overviews Reach 13% of US Searches, Cause 102% Growth and Shift Traffic Patterns

Google’s AI Overviews are picking up the pace in terms of growth as recent stats prove that they appeared in nearly 13% of all desktop searches carried out in the US in March. This is a major change as it marks a 102% rise in nearly two months. The rollout for AI Overviews was one of the biggest since we saw the launch of featured snippets 10 years back. Today, it wouldn’t be wrong to admit that Google has changed forever and will never be the s…

According to a new Semrush study, Google's AI summaries introduced in March now affect up to 17 percent of the search results in Europe – but the new feature has hardly been used in Germany so far. In Portugal and Belgium, AI overviews are the most common so far.

Google’s AI overviews linked to lower publisher clicks

When you search on Google today, you’re likely to see a boxed summary at the top of the results page. This feature, called an AI Overview, aims to answer your question instantly by summarizing information pulled from multiple websites. According to Google CEO Sundar Pichai, AI Overviews benefits publishers. “If you put content and links within AI Overviews, they get higher clickthrough rates than if you put it outside,” he claims. However, publi…