Google’s Super Bowl Ad Accidentally Shows Its AI Simply Plagiarizing Existing Web Copy
- Google's Super Bowl ad featuring its Gemini AI chatbot used text directly copied from Wisconsin Cheese Mart's website, as reported by The Verge.
- The ad claimed that Gouda accounts for 50 to 60 percent of global cheese consumption, which is false, leading to an edit of the commercial.
- Gemini was not responsible for the original website copy despite Google's claims, and a Google executive defended the text as 'not a hallucination.'
- The incident raises questions about Google's advertising strategy for its AI tools, as the examples used were not generated by the AI itself.
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9 Articles
Google faked a Gemini AI answer in its Super Bowl commercial
As we sit around waiting for Super Bowl LIX to start, a Google commercial set to run during the big game has come under fire again.In a Super Bowl commercial theoretically designed to extoll the virtues of its Gemini AI chatbot, Google actually faked the AI part, according to The Verge. The ad, in which a business called Wisconsin Cheese Mart uses Gemini to come up with a product description for gouda, shows a paragraph-long block of text about …
Google’s Super Bowl Ad Accidentally Shows Its AI Simply Plagiarizing Existing Web Copy
Last week, Google released a Super Bowl ad that showed off its AI model, Gemini, generating product descriptions for a local Wisconsin cheese mart. The ad quickly drew online scrutiny, as Gemini had seemingly generated an erroneous fact about the purported worldwide fervor for gouda; it said that gouda accounts for "50 to 60 percent" of all global cheese consumption, and as an expert told The Verge, that simply isn't true. Google executives defe…
Google's AI-generated Super Bowl ad is no gouda, and gets a secret re-edit
BBC reports that Google had to scramble to fix its big Super Bowl advertising campaign for the company's Gemini AI tool. To show off the capabilities of the tool, Google used the Gemini AI to produce hyper-localized commercials highlighting each of the 50 US states. — Read the rest The post Google's AI-generated Super Bowl ad is no gouda, and gets a secret re-edit appeared first on Boing Boing.


Did Google Fake Gemini AI's Output For Its Super Bowl Ad?
Google's Super Bowl ad about a Gouda cheese seller appears to be using fake AI output, writes the Verge: The text portrayed as generated by AI has been available on the business's website since at least August 2020, as shown on this archived webpage. Google didn't launch Gemini until 2023, meaning Gemini couldn't have generated the website description as depicted in the ad. The site Futurism calls the situation "beyond bizarre," asking why Googl…
Gizmodo: Google’s AI Super Bowl Ad Fiasco Somehow Gets Worse | ResearchBuzz: Firehose
Gizmodo: Google’s AI Super Bowl Ad Fiasco Somehow Gets Worse. ” Thanks to the Internet Archive, we can see that the text originally purported to be generated by Gemini has been on the Wisconsin Cheese Mart website as far back as 2020. So, good news: Gemini isn’t responsible for the factual error in the website copy. Bad news: Gemini isn’t responsible for any of the website copy despite Google seemingly claiming that the business used the AI tool…
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