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Google Now Lets You Set ‘Preferred Sources’ for Top Stories Carousel

Google introduces a feature enabling users to choose multiple Preferred Sources, with over half selecting four or more, to personalize Top Stories on Google Search.

  • On Tuesday, Google revealed that its Preferred Sources feature is now available to all English-speaking users across the United States and India, enabling personalized news selections within the Top Stories section.
  • Google developed this feature following its testing phase in June, aiming to address concerns about content relevancy and user control over news sources.
  • Users can click a button beside the Top Stories header, search for websites, and select any number of preferred sources, which will then appear more frequently when relevant content is published.
  • Google stated that click volume on news stories has remained relatively stable compared to last year, and emphasized that search results will still include content from other sites outside users' preferred sources.
  • This feature suggests a greater personalization of Google Search's news experience, though it may not fully resolve traffic concerns for all publishers and could influence how users engage with news content.
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TechCrunch broke the news in United States on Tuesday, August 12, 2025.
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