Publishers left guessing how Google’s March 2025 core update will reshape search

Publishers left guessing how Google’s March 2025 core update will reshape search

Google’s core updates change its search algorithms and systems and have the potential to make or break publishers’ traffic

Google's March 2025 Core Update Rollout Complete

Google’s March 2025 Core Update Is Complete — What It Means for Your SEO Strategy Google officially completed its March 2025 core update on March 27, closing out a two-week rollout that began on March 13. Like other broad core updates, this one wasn’t tied to specific penalties or spam signals — instead, it reflected yet another systemic recalibration of how Google evaluates and ranks content across the web. For digital marketers, this kind of u…

Google started with a massive service failure in March ... But also some exciting feature has been announced, including new report columns for Performance Max and Demand Gen. We have also been able to take a first look at the new Search Max settings for search campaigns. At Microsoft we have a deadline for implementing Consent Mode.

Google to implement brand guidelines for Performance Max campaigns

Automated migration to standardize brand asset management across digital advertising platforms. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

India has ruled that Google’s Play Store billing policy is anti-competitive

For years, developers across the globe have pushed back against Google’s in-app billing system—the one that forces them to use Google’s own payment rails and cough up a 15–30% commission. But in India, that frustration has finally boiled over.It started in October 2022, when India’s Competition Commission (CCI) slapped Google with a 9.4 billion rupees (~$113 million) fine. The regulator said Google was abusing its dominance in the Android app ec…

Google Updates Unfair Advantage Policy, Advertisers React - Data Intelligence

On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. While the official enforcement date is April 14, 2025, the conversation has already started — and it’s anything but quiet. The PPC community is buzzing with opinions, questions, and concerns. But this update didn’t come out of nowhere. About a month ago, Google quietly laid the groundwork for this cha…