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Ads Aren’t Coming to Gemini, Google Says — but OpenAI Has Shown that the Inevitable Is Coming

Google denies Adweek claims about 2026 Gemini ads; Gemini has grown to over 650 million monthly users, with ad tests continuing in other AI features.

  • On December 8, 2025, Adweek reported Google told advertisers it plans to add ads to its Gemini chatbot in 2026, referencing AI Mode in the discussion.
  • In statements to 9to5Google and on X, Google insisted there are `no plans` to introduce ads into Gemini, blaming inaccurate claims from anonymous sources.
  • Testing in other AI areas shows ads appear in AI Overviews in the US and Ginny Martin, Google's Ad Liaison, said, `We continue to test ads in AI Mode.`
  • Gemini has more than 650 million monthly users, up from 350 million earlier this year, with Nano Banana driving 23 million new users.
  • Last month Tibor Blaho hinted ChatGPT's beta included an ads feature, and ChatGPT later rolled back parts while testing app suggestions resembling ads.
Insights by Ground AI

13 Articles

Lean Right

With an apparent struggle for the IA area, Google has managed to keep itself in the top, fighting OpenAI and other competitors. This is the ideal place to place advertising and thus pay the investments...

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9 to 5 Google broke the news in on Monday, December 8, 2025.
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