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Google rolls out pay-per-use AI licensing program to publishers

The test pays publishers for content used in Gemini, AI Overviews and AI Mode, with monthly earnings shown in Search Console but no payout formula disclosed.

Summary by Digiday
Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.

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Tech Group Google is testing a new license program that pays publishers for the use of their content in AI responses, reports the US industry medium "Digiday" . The project is mainly aimed at small and medium-sized publishers. Participants in their search console see a widget with monthly revenues. The payment should be based on the added value of the content for the AI-generated answers. The exact calculation remains unclear for the time being.…

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BizToc broke the news on Monday, September 14, 2026.
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