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Google Pixel 10th Anniversary Model "Isai Blue": Google's Aim for a Japan-Exclusive Smartphone Where They Competed on "Things Other Than Performance"

Summary by toyokeizai.net
While smartphones continue to evolve, there's a growing emphasis on "technology being close to people." To celebrate the 10th anniversary of the Google Pixel, Google has released "Isai Blue," a Japan-exclusive model created in collaboration with Heralbony, a brand originating in Morioka. What special message is behind this device that embodies individuality and diversity?
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While smartphones continue to evolve, there's a growing emphasis on "technology being close to people." To celebrate the 10th anniversary of the Google Pixel, Google has released "Isai Blue," a Japan-exclusive model created in collaboration with Heralbony, a brand originating in Morioka. What special message is behind this device that embodies individuality and diversity?

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toyokeizai.net broke the news on Thursday, May 21, 2026.
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