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Steph Curry Builds His Empire Further by Joining $2.44 Trillion Tech Giant as Performance Advisor

Stephen Curry will leverage his athletic expertise to help Google enhance health tech products and AI services across multiple platforms in a multi-year collaboration.

  • On Aug. 20, Google named Stephen Curry its performance advisor in a multiyear partnership covering Google Health, Google Pixel and Google Cloud products.
  • Google's relationship with Stephen Curry dates back to 2015 and includes a 2021 Google Photos ad, while conversations about the new deal began two years ago, Curry said.
  • At the three-day Curry Camp, Curry and his team will test Fitbit's personal health coach and work with Google health experts and AI engineers to fine-tune products and train algorithms.
  • Additionally, Curry will adopt Google hardware such as Pixel phones, Pixel Watch line and Pixel earbuds, while Fitbit's data will fuel Google's AI development and AI insights can analyze his shot quality and sharpen workouts.
  • The long-term deal positions Google to shape hardware, features, and AI services like the AI Basketball Coach beyond elite sports, supporting healthier lifestyles for general users and next-generation athletes.
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Verve times broke the news in on Wednesday, August 20, 2025.
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