Google’s AI Just Got ad-Ified

During Live Marketing, Google presented numerous tools to enrich its advertising solutions, including a functionality to optimize auctions or an AI agent capable of performing marketing tasks.

Google’s AI just got ad-ified

Google announced plans to integrate advertisements into AI Mode, its AI-powered search experience, marking a significant step in the company’s strategy to monetize its AI advancements. Ads may appear “where relevant” below and “integrated into” AI Mode responses during a test phase, according to Google. AI Mode allows users to pose questions and receive AI-generated responses, with the option to explore further through follow-up questions and li…

Answers from AI chatbots instead of classic search results have the potential to upset the business model of the search engines. However, the largest of them is prepared for the future and presented promotional products for the AI age in Dublin. HORIZONT was on site.

Among the announcements made this Wednesday, May 21 during the Google Marketing Live, an extensive functionality of auctions in Google Ads and the creation of a "asset studio".