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Chrome Now Shows You AI-Generated Store Reviews

UNITED STATES, JUL 28 – Google Chrome’s AI-generated store review summaries help U.S. desktop users assess reputation with data from multiple trusted review partners, enhancing safer and efficient shopping experiences.

  • On Monday, Google revealed that its Chrome browser will provide U.S. desktop users with AI-created summaries evaluating online retailers.
  • This update aims to address the rising AI-powered competition from Amazon as well as emerging web browsers like Comet by Perplexity and Dia developed by The Browser Company, which pose a challenge to Chrome's market leadership.
  • The feature activates by clicking an icon left of the address bar and creates a pop-up summarizing store reputation on product quality, pricing, service, and returns.
  • Google said the goal is to make shopping "safer and more efficient" using review data from partners such as Trustpilot and Bazaarvoice, with the feature currently English-only on desktop.
  • The launch implies Google aims to compete with AI features in e-commerce but faces legal pressure to sell Chrome amid potential challenges to its browser market dominance.
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TechCrunch broke the news in United States on Monday, July 28, 2025.
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