US EditionGoogle, Amazon, X, Microsoft Ad Practices Ruled Illegal Under EU Privacy Law – DG Verifications & Stats
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Google, Amazon, X, Microsoft Ad Practices Ruled Illegal Under EU Privacy Law – DG Verifications & Stats
Image: Uliana/Adobe Stock European regulators have ruled that the consent mechanism used for tracking-based advertising by companies like Google, Amazon, X (formerly Twitter), and Microsoft violates the General Data Protection Regulation. Specifically, the Transparency and Consent Framework or TCF developed by the Interactive Advertising Board (IAB) Europe, which standardizes how websites obtain user consent for tracking, was found to fail GDPR …
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