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Google Ads gains new-customer-only bidding for Manual CPC campaigns

Manual CPC advertisers still need a customer list to define new buyers, Higman says, and Google warns existing ones may see ads. Rollout scope is unconfirmed.

Read with caution - this story is only being covered by one news source that has a ‘low factuality’ rating, which means the outlet has a history of poor reporting practices. Learn more about factuality ratings here.

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Google Ads gains new-customer-only bidding for Manual CPC campaigns

Manual CPC advertisers still need a customer list to define new buyers, Higman says, and Google warns existing ones may see ads. Rollout scope is unconfirmed.

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ppc.land broke the news 8 hours ago on Sunday, November 8, 2026.

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Google Ads gains new-customer-only bidding for Manual CPC campaigns

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Google Ads gains new-customer-only bidding for Manual CPC campaigns

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