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Goodbye to Signs? Small Businesses Already Use ChatGPT for Their Advertising but Face a Challenge

Summary
Technology allows small businesses to create images for their networks at lower cost, but their massive use can also cause content to lose differentiation and credibility.
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2 Articles

More and more small businesses resort to artificial intelligence tools such as ChatGPT to create promotional images, logos, social media publications and other advertising materials, mainly to reduce costs and save time. One of the cases cited by Expansion is that of Jonathan Garcia, owner of a business...

For a small business, hiring a designer doesn’t always come into the budget. In that scenario, tools like ChatGPT offer an alternative to create images of promotions, special packages and publications for social networks. It’s the case of Jonathan García, owner of a wing and burger business in Benito Juárez City, Mexico City, who uses ChatGPT to create part of the visual content of his establishment. Sometimes he takes photographs of his own pro…

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Expansion broke the news on Friday, September 18, 2026.
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