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GoNomads founder on what stops businesses from going global
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GoNomads founder on what stops businesses from going global
In 2018, Uke Enun used his final-year tuition at the University of Calabar in southern Nigeria on the Internet. It brought him nothing. He had set up an e-commerce store selling print-on-demand merchandise, t-shirts, hoodies, the kind of side hustle that made sense at the time, and poured money into ads. People clicked, added items to their carts, and then they left. The payment methods weren’t compatible with foreign cards, and the abandoned c…
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