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Steve Hilton Faces Backlash Over Provocative California Governor Campaign Ad

The ad has drawn millions of views and sparked criticism from Republicans who say it sexualizes young women and distracts from campaign issues.

  • California Republican gubernatorial candidate Steve Hilton released a suggestive campaign ad titled "Just Try It," featuring two women on a bed marking a mail-in ballot for him rather than Democrat Xavier Becerra.
  • Facing a double-digit polling deficit against Becerra, Hilton is attempting to attract non-traditional voters who might otherwise avoid Republican messaging as the race enters its final month.
  • Fellow Republicans, including attorney general candidate Michael Gates and state superintendent candidate Sonja Shaw, condemned the ad as "creepy, weird, disturbing garbage," while Democratic Rep. Robert Garcia called it "bizarre and desperate."
  • Defending the video as "provocative and humorous" in an interview, Hilton faced mixed reactions from his own party, with former California GOP chairwoman Jessica Millan Patterson acknowledging the campaign's intent to reach new voters.
  • Prediction markets give Becerra a 96 percent chance of winning the November 3 election, as Hilton continues his campaign to become the first Republican governor in California in two decades.
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The Bakersfield CalifornianThe Bakersfield Californian
+7 Reposted by 7 other sources
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Republican Hilton’s ‘Just try it’ ad courts liberals — and angers his own base

The room is dim, the background music crooning, the vibe suggestive. Two young women (hair dyed, faces pierced) sit in front of a rainbow Pride flag, one of them cajoling the other to try something she’s never done before.

·Bakersfield, United States
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  • 64% of the sources lean Left
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OC Register broke the news in Irvine, United States on Saturday, October 3, 2026.
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